Complete Brand
Overhaul
A full visual identity transformation for New Heights Church — from logo to brand guidelines, social templates, and print system.
Project Details
Client
New Heights Church
Location
Atlanta, Georgia
Year
2025
Services
Branding, Motion, Social
Timeline
6 Weeks
Industry
Non-Denominational Church
Outcomes
+340%
Social Engagement
+180%
Website Traffic
2.1M
Campaign Impressions
98%
Client Satisfaction
The Problem
A growing church with an identity stuck in 2012.
New Heights Church had grown from 200 to 1,400 members in three years — but their brand still looked like a mid-2000s PowerPoint template. Their digital presence was inconsistent, their social media felt amateur, and their website was driving visitors away. Leadership knew they needed a transformation, but every "brand refresh" they attempted in-house fell flat.
The Strategy
Identity that honors heritage while reaching the next generation.
Our discovery process revealed a congregation with a powerful testimony — a church planted in a former warehouse that had become a community anchor. We built a brand strategy around the idea of "elevation through roots" — a visual language that felt contemporary and aspirational, while honoring the church's gritty, authentic origins. The logo system we developed uses an upward-moving geometric form that reads as both a mountain peak and an abstracted cross — simple enough for a favicon, powerful enough for a 40-foot stage backdrop.
+340%
Engagement in 60 Days
"The rebrand didn't just change how we look — it changed how our congregation sees themselves. We feel like a world-class church now." — Pastor Marcus Williams
The Execution
Six weeks. 47 deliverables. Zero compromises.
We delivered a complete brand system: primary and secondary logo marks, a full icon library, brand guidelines document, social media template library (60+ templates), email headers, print assets (bulletins, banners, signage specs), presentation templates, and a motion graphics starter pack for live services. Every deliverable was created in both light and dark variants, with accessibility-compliant color ratios throughout.
The Outcome
A brand that speaks before anyone says a word.
Within 60 days of launch, social engagement increased by 340%. New visitor inquiries through their website tripled. The church was featured in a regional magazine article about "modern church design." Most importantly — Pastor Marcus reported that longtime members said the rebrand helped them feel proud to share their church with friends and coworkers. That's the metric that matters most.
Your Turn
Ready for results like these
for your ministry?
Every project we take on gets our full creative commitment. Let's discuss what's possible for your organization.